Taking the Mystery Out of Marketing for OD Professional

Presented by PRODN member Debra Brosan

First of all, what is marketing? Marketing is analysis.

It's the analysis of:

• A. Your company
• B. Your customers
• C. Your competitors

This interactive workshop will help you identify who you are, who your customers are, and the best ways to reach them - in the process identifying what makes you unique among your competition - then you can decide what tactics (e.g., printed materials, direct mail, website, email, etc.) are most effective for getting the word out to your clients about your services.

We'll dialogue as a group to find out what works, what doesn't and what we wish we could do.

* The meeting will be combined with the new practitioners group meeting.