• Why language can be an effective tool for change
• The theoretical constructs that serve as the foundation of this work
• Methods and techniques for managing meaning in the moment
• Application of his model to our work as OD practitioners

At this workshop you will have the opportunity to:

• Hear stories about how Bob Marshak has applied this model in his work
• Learn about applying his model at multiple levels (e.g., individual, group)
• Have the opportunity to practice specific techniques

Robert J. Marshak, PHD, is an internationally renowned organizational development consultant known for his pioneering work on the use of metaphors and symbolic data in organizational diagnosis and change. His article, The Tao of Change, which compares North American and East Asian culturally based models of change, is considered one of the classics of organization development. He is on the editorial board of the upcoming special issue of the Journal of Applied Behavioral Sciences, devoted to the use of metaphors in organizational consulting.

Dr. Marshak has over twenty-five years experience working with corporations, associations, and government agencies to:

• Create future direction and purpose through strategic planning, organizational assessment, and/or new mission development
• Reorganize or design new organizational structures and systems to meet changing opportunities and challenges
• Build teamwork, partnerships and alliances within and across organizational components,
• Address globalization issues, including strategic, structural andmulti -cultural dimensions

Dr. Marshak also maintains part-time affiliations with universities and institutes in the United States, United Kingdom, and Republic of Korea where he leads seminars and workshops on organizational consulting and change.

If you have any questions, please contact Ilene Wasserman at 610-667-5305 or e-mail at icw2@cornell.edu.